The Football Association

Budweiser announced as new FA sponsorship partner

28-Feb-2018 By James Beeson

The Football Association (the FA) has announced a new long-term partnership with AB InBev-owned beer brand Budweiser.

Six Nations? FA Cup? Or maybe both?

10-Mar-2017 By Liam Coleman

This weekend sees the return of the country's most iconic tournaments for rugby union and football, with a significant number of matches available to all licensees.

Beer Innovation Summit: Choose your brands like a football manager chooses his team

04-Mar-2014

Using the FA's St George’s Park venue as inspiration, Matt Brand, Carlsberg's senior on-trade category manager, used a football analogy to emphasis his point about range, and challenged delegates to approach their stocking policy as a football...

Video: First Christmas campaign for Thatchers Cider

04-Dec-2013 By Robyn Black

Finally putting to bed the idea that cider is just for summer, Thatchers Cider is launching its first Christmas campaign tomorrow.

Arsenal and England winger Alex Oxlade-Chamberlain to star in BT Sport adverts

29-Apr-2013 By Helen Gilbert

Arsenal and England winger Alex Oxlade-Chamberlain is set to star in TV adverts for BT Sport this summer.

Tom Palmer: Fiji provide a tough challenge for us on Saturday

09-Nov-2012 By Tom Palmer

Everyone in the England squad is looking forward to the challenges to come.  We were so close to beating South Africa in our last match in the summer that we fear no-one.

Budweiser to sponsor FA Cup

16-Jun-2011 By Jess Harvey

The Football Association has announced a three-year agreement with Budweiser as the lead partner of The FA Cup.

Magners gets a multi-million pound investment

18-Apr-2011 By Robyn Black

Advertising for Magners this summer to include an ad to promote it's new on-trade Magners Golden Draught variant.

Pub boost as Ashes added to free-to-air list

13-Nov-2009 By Ewan Turney

All home matches in the Ashes cricket series between England and Australia should be broadcast on free to air TV, a panel has recommended. The...

Carlsberg announces Wetherspoon supply deal

15-Sep-2009 By Hamish Champ

Carlsberg UK has signed a deal with JD Wetherspoon that will see its beers replace Carling and Coors Light across the managed pub group's 730-strong...

Carlsberg renews football sponsorship

11-Sep-2009

Carlsberg is set to score with football fans thanks to a renewed sponsorship deal with the FA and a free pint giveaway to celebrate England's...

Have your say in TV sport debate

14-Apr-2009 By Matt Eley Matt

Sports keen licensees are being urged to have their voices heard in a debate about the future of major sporting events on terrestrial TV. A...

Speak up for more free sport on TV

05-Feb-2009 By John Harrington

The trade is urged to speak out to make more sport free-to-air in pubs, by All-Party Parliamentary Beer Group chairman John Grogan.

Hamish Champ: I'm All Shook Up

10-Mar-2008 By Hamish Champ

I witnessed at the weekend a quandry I expect many members of bar staff face on a regular basis; at what point do you throw out of your pub someone...

Pubs welcome shake-up of footy rights

05-Apr-2007 By James Wilmore

Licensees have welcomed the shake-up of rights over televised football, claiming it is "a move in the right direction". ITV and Irish broadcaster...

What the papers say - March 30, 2007

30-Mar-2007 By Gareth Iacobucci

ITV and Setanta Sports have won the rights to broadcast the FA Cup and England's home international football matches, according to reports - The...

Carlsberg's FA Cup soccer support

03-Feb-2005

Carlsberg is supporting licensees during the FA Cup with a raft of initiatives. Carlsberg, which has pledged to spend £22m marketing its beer this...

Sport can help spread sensible drinking message

15-Dec-2003

High profile sports stars and clubs can help spread the sensible drinking message, according to several high-profile sporting figures.A panel of...

Pull the plug on illegal satellite TV

30-Oct-2003

Great concern was evident last week after the news of a successful prosecution against a host for showing a Saturday afternoon Premiership match in...

Pepsi to partner FA

27-Mar-2003

Pepsi, which is distributed in the UK by Britvic, has become an official partner of the Football Association. The four-year deal includes joint...

Carlsberg signs £40m sponsorship deal with England team

23-May-2002

Carlsberg has cemented its links with the world of football by signing a major sponsorship deal with the English Football Association worth £40m. In...